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marketing
Digital Marketing Intern
Resume Example
4.5 / 5
Why This Template Works
This resume format works well for ATS (Applicant Tracking Systems) because it includes key skills and experiences relevant to a Digital Marketing Intern role in clear sections such as summary, experience, education, and skills. The use of action verbs like 'increased', 'optimized', and 'created' highlights achievements rather than just responsibilities. Additionally, the inclusion of specific metrics for projects (e.g., number of followers gained, traffic generated) helps quantify success. Keywords relevant to digital marketing such as social media management, SEO, analytics, content creation, and e-commerce platforms are strategically placed throughout the resume to ensure maximum visibility.
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How to Write This Resume
Expert guidelines and best practices for each section of your resume.
01
Contact
Contact
First Name Last Name City, State, Zip Code Phone Number | Email Address LinkedIn Profile URL | Portfolio URL (Optional)
General Guidelines
Your contact information is the first section recruiters see. Keep it concise and professional. Ensure your email address is appropriate (e.g., [email protected]). Include your LinkedIn profile for a comprehensive view of your professional journey. A portfolio or personal website is recommended for creative, technical, or design roles.
Avoid This
Do not include your full physical address (street number/name) for privacy reasons. Avoid including personal details like marital status, age, photo, or social security number unless specifically required in your country. Do NOT use unprofessional email addresses such as those from free providers (gmail.com, yahoo.com). For artists and designers, do not include GitHub links; instead, provide ArtStation, Behance, or a portfolio site.
Real Examples
See clear examples of how to format contact details effectively.
Don't
John Doe 1234 Random St, Apt 56 New York, NY 10001 [email protected] github.com/aliciacode Single, 28 years old
Do
Sophia Martinez San Francisco, CA (555) 456-7890 | [email protected] linkedin.com/in/sophia-martinez | sophiamdm.marketing
Quick Tips
- Use a professional email address (firstname.lastname format)
- Ensure your voicemail is set up and professional
- Double-check your phone number and email for typos
- Make your LinkedIn URL custom (linkedin.com/in/yourname)
- For artists, use ArtStation or Behance instead of GitHub
02
Summary
Summary
Professional Title Result-oriented [Role Name] with [Number] years of experience in [Key Skills/Industries]. Proven track record of [Major Achievement]. Skilled in [Key Technologies/Skills]. Committed to delivering [Specific Value] for [Target Industry/Company type].
General Guidelines
A professional summary is your elevator pitch. It should be 3-5 sentences long, summarizing your experience, key skills, and major achievements. Tailor it to the job description by using relevant keywords. Focus on what makes you unique and the value you bring to potential employers.
Avoid This
Avoid generic objectives like 'Looking for a challenging role to grow my skills.' Recruiters want to know what value you bring to them, not what you want from them. Don't use first-person pronouns (I, me, my). Keep it concise and impactful.
Real Examples
Compare a weak objective with a strong professional summary.
Don't
Objective: I am a hard-working individual looking for a Digital Marketing Intern position where I can learn new things and advance my career.
Do
Motivated intern with foundational experience in digital marketing, including social media management and email campaigns. Skilled in using Google Analytics and SEO optimization to enhance campaign performance.
Quick Tips
- Quantify achievements where possible (e.g., 'Increased revenue by 20%')
- Keep it under 5 lines for readability
- Use strong action verbs to start sentences
- Tailor the summary to match the job description
03
Skills
Skills
Technical Skills - Languages: [List] - Frameworks: [List] - Tools: [List] Soft Skills - [Skill 1], [Skill 2], [Skill 3]
General Guidelines
Group your skills logically (e.g., Languages, Frameworks, Tools). Focus on hard skills relevant to the job. List skills in order of proficiency or relevance. Soft skills are better demonstrated through bullet points in your experience section rather than a bare list.
Avoid This
Do not list skills you are not comfortable using in an interview. Avoid using progress bars or percentages to rate your skills (e.g., "Java: 80%"). Do not include outdated technologies unless specifically required by the job description.
Real Examples
Don't
Listed Python, C++, and Assembly all equally without showing proficiency
Do
Python for data analysis, HTML/CSS for basic web development
Quick Tips
- List technical skills in categories like Digital Marketing Platforms or Analytics Tools.
- Use clear action verbs when describing soft skills within the context of your experiences rather than listing them separately.
- Include software tools that are specific to digital marketing roles such as Google Ads and Adobe Analytics.
- Highlight relevant certifications directly under your hard skill sets to validate proficiency.
04
Experience
Experience
Job Title | Company Name | Location Month Year – Month Year - Action Verb + Context + Result (Quantified) - Led [Project] resulting in [Outcome]... - Collaborated with [Team] to implement [Feature]...
General Guidelines
This is the core of your resume. Use reverse-chronological order (most recent first). Start each bullet with a strong action verb. Focus on achievements and impact, not just duties. Use numbers to quantify your impact (dollars, percentages, time saved, users affected). Show progression and increasing responsibility.
Avoid This
Avoid passive language like "Responsible for..." or "Tasked with...". Don't list every single daily task; focus on significant contributions and measurable outcomes. Avoid jargon that recruiters outside your field won't understand.
Real Examples
Don't
Managed social media accounts without providing specific achievements or results
Do
Increased Instagram engagement by 45% through targeted hashtag strategies and influencer collaborations.
Don't
Created content for the blog, which was read by many people.
Do
Generated 30+ blog articles contributing to a 50% increase in website traffic over six months.
Quick Tips
- Use strong action verbs like 'increased', 'optimized', and 'developed' to describe your actions.
- Quantify your achievements with numbers whenever possible, such as percentages or specific counts.
- Describe how you helped the company by focusing on measurable outcomes and results.
- Avoid overly technical jargon that might be difficult for non-specialists to understand.
05
Education
Education
Degree Name | University Name | Location Month Year – Month Year - Relevant Coursework: [Course 1], [Course 2] - Honors/Awards: [Award Name] - GPA: X.X (if above 3.5)
General Guidelines
List your highest degree first. If you have significant work experience, keep the education section brief. Include your GPA only if it is above 3.5 or if you are a recent graduate. Highlight relevant coursework, academic projects, honors, or leadership roles.
Avoid This
Do not include high school details if you have a college degree. Avoid listing every single course you took; select only the most relevant ones. Don't include graduation dates from decades ago if age discrimination is a concern in your field.
Real Examples
Practical example showing do's and don'ts for educations
Don't
Bachelor of Arts in English | Stanford University | Palo Alto, CA September 2010 – May 2014 - All Courses: Intro to Literature, Creative Writing, Shakespearean Drama, Linguistics, Modern American Poetry - GPA: 3.2
Do
Bachelor of Science in Marketing | San Francisco State University | San Francisco, CA September 2018 – May 2023 - Relevant Coursework: Digital Marketing Strategies, Data Analytics for Business, Social Media Marketing - Honors/Awards: Dean's List (Spring 2020) - GPA: 3.8
Quick Tips
- List your education in reverse chronological order, starting with the most recent degree.
- Focus on relevant coursework that aligns with digital marketing skills and knowledge required for internships.
- Include any significant academic achievements such as honors or scholarships to strengthen your profile.
- If you are still a student, include your expected graduation date.
06
Projects
Projects
Project Name | Tools/Technologies Used - Briefly describe what you created and its purpose - Highlight specific challenges you solved - Link to portfolio or demo if available
General Guidelines
Projects are excellent for demonstrating practical skills, especially if you lack work experience or are changing careers. Include a link to your portfolio or demo if possible. Focus on projects that show problem-solving skills and relevant tools for the target role.
Avoid This
Don't include trivial tutorials unless you significantly expanded on them. Avoid projects that are outdated, incomplete, or irrelevant to the role you're applying for. Don't just list technologies—explain what you created and why it matters.
Real Examples
Practical example showing do's and don'ts for projects
Don't
Developed a basic WordPress blog following an online tutorial, with no customizations or significant work.
Do
Created a data-driven marketing dashboard using Google Analytics and Tableau to visualize customer behavior patterns. Provided insights that helped increase conversion rates by 15%.
Quick Tips
- Highlight projects that showcase your ability to use tools like Google Analytics, SEO optimization techniques, or social media management platforms.
- Describe how the project addressed specific business challenges or improved operational efficiency.
- Include a brief but detailed summary of the technologies and methodologies used, emphasizing hands-on experience.
- If applicable, link to live demos or screenshots in your portfolio to provide evidence of your work.
Frequently Asked Questions
Common questions about this role and how to best present it on your resume.
Include campaign support, content creation, social media scheduling, email marketing, analytics, SEO research, and any class or portfolio projects that show hands-on marketing work.
Use school projects, volunteer work, freelance tasks, or a personal portfolio to show practical skills. Focus each bullet on what you created, the tools you used, and the result when you have one.
Mention tools you can actually use, such as Google Analytics, Google Ads, Mailchimp, WordPress, Canva, HubSpot, or social scheduling platforms. Match the list to the job description.
Yes, when they are accurate. Use metrics such as posts created, email campaigns supported, traffic changes, engagement lift, or conversion improvements instead of vague claims.
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