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marketing
Digital Marketing Strategist
Resume Example
4.5 / 5
Why This Template Works
This resume format works exceptionally well with Applicant Tracking Systems (ATS) due to its structured approach and clear emphasis on professional achievements relevant to a Digital Marketing Strategist role. The inclusion of quantifiable results, such as the percentage increase in ROI from implemented strategies or the number of new client acquisitions, ensures that the ATS can easily identify key metrics related to digital marketing performance. Additionally, using industry-specific keywords like 'SEO optimization,' 'lead generation,' and 'content strategy' enhances visibility in job applications where these terms are commonly used.
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How to Write This Resume
Expert guidelines and best practices for each section of your resume.
01
Contact
Contact
First Name Last Name City, State, Zip Code Phone Number | Email Address LinkedIn Profile URL | Portfolio URL (Optional)
General Guidelines
Your contact information is the first section recruiters see. Keep it concise and professional. Ensure your email address is appropriate (e.g., [email protected]). Include your LinkedIn profile for a comprehensive view of your professional journey. A portfolio or personal website is recommended for creative, technical, or design roles.
Avoid This
Do not include your full physical address (street number/name) for privacy reasons. Avoid including personal details like marital status, age, photo, or social security number unless specifically required in your country. Do NOT use unprofessional email addresses such as ones with nicknames or abbreviations. For artists and designers, do NOT include GitHub links - use ArtStation, Behance, or portfolio sites instead.
Real Examples
See clear examples of how to format contact details effectively.
Don't
John Doe 1234 Random St, Apt 56 New York, NY 10001 [email protected] github.com/aliciacode Single, 28 years old
Do
Alicia Chen Los Angeles, CA (555) 123-4567 | [email protected] linkedin.com/in/aliciachen | artstation.com/aliciachen
Don't
Emily Wang 123 Elm St. San Francisco, CA 94101 [email protected] github.com/emilywang
Do
Emily Wang San Francisco, CA (555) 432-6789 | [email protected] linkedin.com/in/emily-wang-marketing
Quick Tips
- Use a professional email address (firstname.lastname format)
- Ensure your voicemail is set up and professional
- Double-check your phone number and email for typos
- Make your LinkedIn URL custom (linkedin.com/in/yourname)
- Use ArtStation or Behance for artist/designer portfolios
02
Summary
Summary
Professional Title Result-oriented [Role Name] with [Number] years of experience in [Key Skills/Industries]. Proven track record of [Major Achievement]. Skilled in [Key Technologies/Skills]. Committed to delivering [Specific Value] for [Target Industry/Company type].
General Guidelines
A professional summary is your elevator pitch. It should be 3-5 sentences long, summarizing your experience, key skills, and major achievements. Tailor it to the job description by using relevant keywords. Focus on what makes you unique and the value you bring to potential employers.
Avoid This
Avoid generic objectives like 'Looking for a challenging role to grow my skills.' Recruiters want to know what value you bring to them, not what you want from them. Don't use first-person pronouns (I, me, my). Keep it concise and impactful.
Real Examples
Compare a weak objective with a strong professional summary.
Don't
Objective: I am a hard-working individual looking for a Digital Marketing Strategist position where I can learn new things and advance my career.
Do
Senior Digital Growth Strategist with 6+ years of experience in digital marketing for B2B clients. Successfully increased organic traffic by 30% and generated $5 million in revenue through strategic content marketing and social media engagement at XYZ Tech Solutions. Expert in SEO optimization, PPC advertising, and utilizing tools like Google Analytics and HubSpot to measure campaign effectiveness.
Quick Tips
- Quantify achievements where possible (e.g., 'Increased revenue by 20%')
- Keep it under 5 lines for readability
- Use strong action verbs to start sentences
- Tailor the summary to match the job description
03
Skills
Skills
Technical Skills - Languages: [List] - Frameworks: [List] - Tools: [List] Soft Skills - [Skill 1], [Skill 2], [Skill 3]
General Guidelines
Group your skills logically (e.g., Languages, Frameworks, Tools). Focus on hard skills relevant to the job. List skills in order of proficiency or relevance. Soft skills are better demonstrated through bullet points in your experience section rather than a bare list.
Avoid This
Do not list skills you are not comfortable using in an interview. Avoid using progress bars or percentages to rate your skills (e.g., "Java: 80%"). Do not include outdated technologies unless specifically required for the position.
Real Examples
Practical example showing do's and don'ts for skills
Don't
SEO, PPC, AdWords, SEMrush, Facebook Ads Manager, Google Analytics (70%), Python (50%)
Do
SEO Optimization, PPC Advertising, Google Analytics, HubSpot, Python
Quick Tips
- Prioritize skills that are most relevant to digital marketing, such as SEO optimization and content management.
- List tools you frequently use, like Google Analytics or HubSpot, under the 'Tools' section for clarity.
- For soft skills, focus on communication and leadership abilities, which can be highlighted through past achievements in team management.
- Ensure your technical skillset includes up-to-date technologies and platforms used in digital marketing today.
04
Experience
Experience
Job Title | Company Name | Location Month Year – Month Year - Action Verb + Context + Result (Quantified) - Led [Project] resulting in [Outcome]... - Collaborated with [Team] to implement [Feature]...
General Guidelines
This is the core of your resume. Use reverse-chronological order (most recent first). Start each bullet with a strong action verb. Focus on achievements and impact, not just duties. Use numbers to quantify your impact (dollars, percentages, time saved, users affected). Show progression and increasing responsibility.
Avoid This
Avoid passive language like 'Responsible for...' or 'Tasked with...'. Don't list every single daily task; focus on significant contributions and measurable outcomes. Avoid jargon that recruiters outside your field won't understand.
Real Examples
Practical example showing do's and don'ts for experiences
Don't
Was responsible for managing social media accounts, resulting in some engagement.
Do
Developed and executed a comprehensive social media strategy, increasing follower count by 45% and driving engagement rates up by 30%
Don't
Worked on the SEO team to improve website rankings.
Do
Led an SEO optimization project that increased organic traffic by 30% within six months.
Quick Tips
- Start each bullet point with a strong action verb like 'Developed', 'Implemented', or 'Increased' to showcase your proactive approach.
- Provide quantifiable results wherever possible. For example, mention exact percentages of traffic increases or revenue generated from specific campaigns.
- Highlight any leadership roles you've taken on, such as leading a team or spearheading an initiative that resulted in significant improvements for the company.
- Focus on projects and initiatives that have had substantial impact on business outcomes rather than routine tasks.
05
Education
Education
Degree Name | University Name | Location Month Year – Month Year - Relevant Coursework: [Course 1], [Course 2] - Honors/Awards: [Award Name] - GPA: X.X (if above 3.5)
General Guidelines
List your highest degree first. If you have significant work experience, keep the education section brief. Include your GPA only if it is above 3.5 or if you are a recent graduate. Highlight relevant coursework, academic projects, honors, or leadership roles.
Avoid This
Do not include high school details if you have a college degree. Avoid listing every single course you took; select only the most relevant ones. Don't include graduation dates from decades ago if age discrimination is a concern in your field.
Real Examples
Practical example showing do's and don'ts for educations
Don't
Bachelor of Arts | University of California, Berkeley | Berkeley, CA September 2014 – June 2018 - Courses: English Literature, Calculus I & II, Introduction to Psychology, Comparative Politics, Art History (all courses completed) - GPA: 3.6
Do
Bachelor of Science in Business Administration, Concentration in Digital Marketing | San Francisco State University | San Francisco, CA September 2013 – May 2017 - Relevant Coursework: Principles of Digital Marketing, Data Analytics for Decision Making, Social Media Strategy - Honors/Awards: Dean’s List (Fall 2015) - GPA: 3.8
Quick Tips
- List your education in reverse chronological order, starting with the most recent degree.
- Include only degrees from reputable institutions that are relevant to digital marketing or business administration.
- If you have a Master's degree, list it before your Bachelor’s degree even if it was earned first.
- Highlight specific courses that directly relate to digital marketing skills and tools.
06
Projects
Projects
Project Name | Tools/Technologies Used - Briefly describe what you created and its purpose - Highlight specific challenges you solved - Link to portfolio or demo if available
General Guidelines
Projects are excellent for demonstrating practical skills, especially if you lack work experience or are changing careers. Include a link to your portfolio or demo if possible. Focus on projects that show problem-solving skills and relevant tools for the target role.
Avoid This
Don't include trivial tutorials unless you significantly expanded on them. Avoid projects that are outdated, incomplete, or irrelevant to the role you're applying for. Don't just list technologies—explain what you created and why it matters.
Real Examples
Practical example showing do's and don'ts for projects
Don't
Built a basic blog using WordPress without any customization or features added.
Do
Created an integrated marketing automation platform using HubSpot, improving email open rates by 25% through personalized content delivery.
Quick Tips
- Choose projects that showcase your ability to solve real-world problems and demonstrate skills relevant to digital marketing, such as SEO optimization or social media campaign management.
- Describe the project's impact in specific terms like increased traffic, higher engagement rates, or improved conversion metrics to quantify success.
- Ensure each project includes a clear explanation of the tools and technologies you used and how they contributed to the project’s outcome.
- Include links to live demos or portfolio entries whenever possible to provide recruiters with direct evidence of your capabilities.
Frequently Asked Questions
Common questions about this role and how to best present it on your resume.
Emphasize campaign strategy, channel ownership, analytics tools, SEO or paid media results, and examples of how your recommendations improved traffic, leads, revenue, or conversion quality.
Lead with relevant work, certifications, portfolio projects, and measurable campaign outcomes. A degree matters less when your resume clearly shows strategy, execution, and data-backed decisions.
Include SEO, PPC, content strategy, campaign analytics, conversion rate optimization, email marketing, social media strategy, and tools such as Google Analytics, HubSpot, Search Console, and ad platforms.
Use numbers when they are accurate and explain the context behind them. Strong bullets connect the action, channel, audience, and business result instead of listing percentages alone.
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