Use this template
Add your own experience and make this layout yours.
marketing
Entry-Level Public Relations Specialist
Resume Example
4.5 / 5
Why This Template Works
This resume format is designed specifically for ATS (Applicant Tracking Systems) by incorporating relevant keywords such as 'public relations', 'media relations', and 'crisis communication'. The structure emphasizes key skills and experience sections that are crucial in the marketing field, ensuring a high relevance score when scanned by job listing software. Additionally, the inclusion of professional achievements within these categories helps to stand out while maintaining ATS compatibility.
Instant Resume Score
Check Your Entry-Level Public Relations Specialist Resume Score
Upload your resume for an instant ATS score and practical, role-specific improvements.
- No Signup Required
- Private by Default
- Usually under 30 sec
Your resume
One step to your resume score
Add your resume to run a free score and get prioritized fixes.
How to Write This Resume
Expert guidelines and best practices for each section of your resume.
01
Contact
Contact
First Name Last Name City, State, Zip Code Phone Number | Email Address LinkedIn Profile URL | Portfolio URL (Optional)
General Guidelines
Your contact information is the first section recruiters see. Keep it concise and professional. Ensure your email address is appropriate (e.g., [email protected]). Include your LinkedIn profile for a comprehensive view of your professional journey. A portfolio or personal website is recommended for creative, technical, or design roles.
Avoid This
Do not include your full physical address (street number/name) for privacy reasons. Avoid including personal details like marital status, age, photo, or social security number unless specifically required in your country. Don't use unprofessional email addresses.
Real Examples
Don't
Morgan Taylor 1234 Random St, Apt 56 Austin, TX 78701 [email protected] github.com/morgantaylorpr
Do
Morgan Taylor Austin, TX (555) 987-6543 | [email protected] linkedin.com/in/morgan-taylor-pr
Quick Tips
- Use a professional email address (firstname.lastname format)
- Ensure your voicemail is set up and professional
- Double-check your phone number and email for typos
- Make your LinkedIn URL custom (linkedin.com/in/yourname)
02
Summary
Summary
Professional Title Result-oriented [Role Name] with [Number] years of experience in [Key Skills/Industries]. Proven track record of [Major Achievement]. Skilled in [Key Technologies/Skills]. Committed to delivering [Specific Value] for [Target Industry/Company type].
General Guidelines
A professional summary is your elevator pitch. It should be 3-5 sentences long, summarizing your experience, key skills, and major achievements. Tailor it to the job description by using relevant keywords. Focus on what makes you unique and the value you bring to potential employers.
Avoid This
Avoid generic objectives like 'Looking for a challenging role to grow my skills.' Recruiters want to know what value you bring to them, not what you want from them. Don't use first-person pronouns (I, me, my). Keep it concise and impactful.
Real Examples
Compare a weak objective with a strong professional summary.
Don't
Objective: I am a hard-working individual looking for an Entry Level Public Relations position where I can learn new things and advance my career.
Do
Recent graduate with over 2 years of experience in crafting strategic narratives that bridge marketing and customer relations efforts. Successfully managed social media campaigns, reducing negative sentiment by 30% on key platforms. Proficient in PR software tools such as Cision and Meltwater.
Quick Tips
- Quantify achievements where possible (e.g., 'Increased revenue by 20%')
- Keep it under 5 lines for readability
- Use strong action verbs to start sentences
- Tailor the summary to match the job description
03
Skills
Skills
Technical Skills - Languages: [List] - Frameworks: [List] - Tools: [List] Soft Skills - [Skill 1], [Skill 2], [Skill 3]
General Guidelines
Group your skills logically (e.g., Languages, Frameworks, Tools). Focus on hard skills relevant to the job. List skills in order of proficiency or relevance. Soft skills are better demonstrated through bullet points in your experience section rather than a bare list.
Avoid This
Do not list skills you are not comfortable using in an interview. Avoid using progress bars or percentages to rate your skills (e.g., "Java: 80%") as they are subjective and often misinterpreted. Don't include outdated technologies unless specifically required.
Real Examples
Practical example showing do's and don'ts for skills
Don't
Languages: Python, Java, C++ Frameworks: Django Tools: Eclipse, Visual Studio Code Soft Skills: Teamwork, Leadership, Creativity
Do
Technical Skills: - Languages: None Relevant to Entry Level Public Relations - Tools: Cision, Meltwater, Google Analytics Soft Skills: - Collaboration, Communication, Strategic Thinking
Quick Tips
- List only relevant technical skills that you have experience with and are pertinent to public relations.
- Prioritize soft skills in the context of your work experiences rather than listing them independently.
- Use bullet points for each type of skill (Technical, Soft) to make your resume clearer and easier to read.
- Avoid mentioning tools or software unless they were a significant part of your work experience.
04
Experience
Experience
Job Title | Company Name | Location Month Year – Month Year - Action Verb + Context + Result (Quantified) - Led [Project] resulting in [Outcome]... - Collaborated with [Team] to implement [Feature]...
General Guidelines
This is the core of your resume. Use reverse-chronological order (most recent first). Start each bullet with a strong action verb. Focus on achievements and impact, not just duties. Use numbers to quantify your impact (dollars, percentages, time saved, users affected). Show progression and increasing responsibility.
Avoid This
Avoid passive language like "Responsible for..." or "Tasked with...." Don't list every single daily task; focus on significant contributions and measurable outcomes. Avoid jargon that recruiters outside your field won't understand.
Real Examples
Practical example showing do's and don'ts for experiences
Don't
Assisted in managing social media accounts, contributing to the overall engagement of the brand.
Do
Boosted Twitter follower count by 18% through strategic content collaborations and campaigns.
Quick Tips
- Start each bullet point with a strong action verb like 'Developed', 'Managed', or 'Led'.
- Focus on quantifiable achievements, such as 'Increased website traffic by 30%', instead of vague statements.
- Showcase your ability to handle crises or challenging situations effectively and professionally.
- Highlight your collaborative efforts and the positive impact they had on the company's goals.
05
Education
Education
Degree Name | University Name | Location Month Year – Month Year - Relevant Coursework: [Course 1], [Course 2] - Honors/Awards: [Award Name] - GPA: X.X (if above 3.5)
General Guidelines
List your highest degree first. If you have significant work experience, keep the education section brief. Include your GPA only if it is above 3.5 or if you are a recent graduate. Highlight relevant coursework, academic projects, honors, or leadership roles.
Avoid This
Do not include high school details if you have a college degree. Avoid listing every single course you took; select only the most relevant ones. Don't include graduation dates from decades ago if age discrimination is a concern in your field.
Real Examples
Practical example showing do's and don'ts for educations
Don't
Bachelor of Arts | State University | Anytown, USA September 2015 – May 2019 - Courses: English Composition, American History, World Geography, Calculus I, Public Relations Principles, Event Planning and Management
Do
Bachelor of Science in Communications and Public Relations | University of Texas at Austin | Austin, TX August 2022 – May 2026 - Relevant Coursework: Strategic Communication, Media Relations, Event Planning - Honors/Awards: Dean's List, Best PR Student Award (Spring 2025) - GPA: 3.8
Quick Tips
- Start with your highest degree and include the institution name and location.
- Highlight relevant coursework that aligns with the job you're applying for.
- Include honors or awards if they are significant; mention your GPA only if it's above 3.5 or if you graduated recently.
- Keep your education section concise, especially if you have substantial work experience.
06
Projects
Projects
Project Name | Tools/Technologies Used - Briefly describe what you created and its purpose - Highlight specific challenges you solved - Link to portfolio or demo if available
General Guidelines
Projects are excellent for demonstrating practical skills, especially if you lack work experience or are changing careers. Include a link to your portfolio or demo if possible. Focus on projects that show problem-solving skills and relevant tools for the target role.
Avoid This
Don't include trivial tutorials unless you significantly expanded on them. Avoid projects that are outdated, incomplete, or irrelevant to the role you're applying for. Don't just list technologies—explain what you created and why it matters.
Real Examples
Practical example showing do's and don'ts for projects
Don't
Developed a simple blog using WordPress - basic post creation, no significant custom features or content strategy implementation
Do
Created a comprehensive client-facing blog portal using WordPress, integrating SEO strategies to enhance visibility. Designed templates and custom plugins to streamline user experience and increase engagement.
Quick Tips
- Choose projects that showcase your ability to solve real-world problems in public relations.
- Highlight the specific tools you used (e.g., Cision, Meltwater) to demonstrate technical proficiency.
- Provide quantitative metrics or qualitative outcomes to illustrate project impact and success.
- Include links to live demos or portfolios whenever possible to provide context and proof of work.
Frequently Asked Questions
Common questions about this role and how to best present it on your resume.
Include PR internships, campus or nonprofit communications work, press release writing, media list building, social media coordination, event support, and tools such as Cision, Meltwater, Google Analytics, or social scheduling platforms.
Use specific projects and outcomes instead of broad claims. Show what you wrote, researched, coordinated, monitored, or improved, and connect each bullet to media outreach, audience engagement, brand messaging, or event communication.
Many roles prefer a degree in public relations, communications, journalism, marketing, or a related field, but internships, portfolio samples, campus media, volunteer work, and strong writing samples can also support your application.
Mention press releases, pitches, media advisories, social captions, campaign briefs, newsletters, or executive talking points, and include a portfolio link when you have polished writing samples to share.
Stand Out to Recruiters & Land Your Dream Job
Join thousands who transformed their careers with AI-powered resumes that pass ATS and impress hiring managers.
Double Your Interview Callbacks
Candidates who tailor their resumes to the job description get 2.5x more interviews. Use our AI to auto-tailor your CV for every single application instantly.