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marketing
Media Planner
Resume Example
4.5 / 5
Why This Template Works
This resume format is designed to work well with Applicant Tracking Systems (ATS) by including relevant keywords such as 'digital advertising,' 'campaign scaling,' and 'ROI optimization.' The professional summary effectively communicates the candidate's experience in increasing ROI, which is crucial for ATS algorithms searching for specific metrics. Additionally, the inclusion of social media links like LinkedIn enhances visibility and credibility, making it easier for potential employers to verify the candidate's background.
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How to Write This Resume
Expert guidelines and best practices for each section of your resume.
01
Contact
Contact
First Name Last Name City, State, Zip Code Phone Number | Email Address LinkedIn Profile URL | Portfolio URL (Optional)
General Guidelines
Your contact information is the first section recruiters see. Keep it concise and professional. Ensure your email address is appropriate (e.g., [email protected]). Include your LinkedIn profile for a comprehensive view of your professional journey. A portfolio or personal website is recommended for creative, technical, or design roles.
Avoid This
Do not include your full physical address (street number/name) for privacy reasons. Avoid including personal details like marital status, age, photo, or social security number unless specifically required in your country. Do not use unprofessional email addresses.
Real Examples
See clear examples of how to format contact details effectively.
Don't
John Doe 1234 Random St, Apt 56 New York, NY 10001 [email protected] github.com/aliciacode Single, 28 years old
Do
John Doe New York, NY (555) 123-4567 | [email protected] linkedin.com/in/johndoe | johndoe.com
Quick Tips
- Use a professional email address (firstname.lastname format)
- Ensure your voicemail is set up and professional
- Double-check your phone number and email for typos
- Make your LinkedIn URL custom (linkedin.com/in/yourname)
02
Summary
Summary
Professional Title Result-oriented [Role Name] with [Number] years of experience in [Key Skills/Industries]. Proven track record of [Major Achievement]. Skilled in [Key Technologies/Skills]. Committed to delivering [Specific Value] for [Target Industry/Company type].
General Guidelines
A professional summary is your elevator pitch. It should be 3-5 sentences long, summarizing your experience, key skills, and major achievements. Tailor it to the job description by using relevant keywords. Focus on what makes you unique and the value you bring to potential employers.
Avoid This
Avoid generic objectives like 'Looking for a challenging role to grow my skills.' Recruiters want to know what value you bring to them, not what you want from them. Don't use first-person pronouns (I, me, my). Keep it concise and impactful.
Real Examples
Compare a weak objective with a strong professional summary.
Don't
Objective: I am a hard-working individual looking for a Media Planner position where I can learn new things and advance my career.
Do
Senior Media Strategist & Campaign Scaler with over 5 years of experience in digital advertising. Successfully increased client ROI by 30% through targeted social media campaigns, driving engagement rates up by 45%. Proficient in utilizing Google Analytics and The Trade Desk to optimize campaign performance.
Quick Tips
- Quantify achievements where possible (e.g., 'Increased revenue by 20%')
- Keep it under 5 lines for readability
- Use strong action verbs to start sentences
- Tailor the summary to match the job description
03
Skills
Skills
Technical Skills - Languages: [List] - Frameworks: [List] - Tools: [List] Soft Skills - [Skill 1], [Skill 2], [Skill 3]
General Guidelines
Group your skills logically (e.g., Languages, Frameworks, Tools). Focus on hard skills relevant to the job. List skills in order of proficiency or relevance. Soft skills are better demonstrated through bullet points in your experience section rather than a bare list.
Avoid This
Do not list skills you are not comfortable using in an interview. Avoid using progress bars or percentages to rate your skills (e.g., "Java: 80%"). Do not include outdated technologies unless specifically required.
Real Examples
Practical example showing do's and don'ts for skills
Don't
Google Ads Manager, Facebook Ad Manager, LinkedIn Ad Solutions, Outdated tool XYZ (2015)
Do
Google Ads Manager, The Trade Desk, Integral Ad Science
Quick Tips
- Start with the most relevant skills first to grab attention quickly.
- Avoid mentioning specific percentages or levels of skill proficiency.
- Use clear and concise descriptions for each tool or technology mentioned.
- List soft skills in context within your experience rather than separately.
04
Experience
Experience
Job Title | Company Name | Location Month Year – Month Year - Action Verb + Context + Result (Quantified) - Led [Project] resulting in [Outcome]... - Collaborated with [Team] to implement [Feature]...
General Guidelines
This is the core of your resume. Use reverse-chronological order (most recent first). Start each bullet with a strong action verb. Focus on achievements and impact, not just duties. Use numbers to quantify your impact (dollars, percentages, time saved, users affected). Show progression and increasing responsibility.
Avoid This
Avoid passive language like "Responsible for..." or "Tasked with...." Don't list every single daily task; focus on significant contributions and measurable outcomes. Avoid jargon that recruiters outside your field won't understand.
Real Examples
Practical example showing do's and don'ts for experiences
Don't
Responsible for managing social media campaigns for a portfolio of clients, resulting in positive outcomes.
Do
Optimized and managed a portfolio of 15 high-value clients' social media campaigns, increasing their ROI by an average of 20% over one year.
Don't
Maintained daily reports on campaign performance for senior management review.
Do
Developed and presented comprehensive weekly reports to senior management, detailing campaign KPIs and actionable insights that improved overall strategy effectiveness by 15%.
Quick Tips
- Use strong action verbs like 'optimized', 'launched', 'increased', or 'led' instead of weaker verbs such as 'handled', 'managed', or 'worked on'.
- Quantify achievements with specific numbers, percentages, or financial figures whenever possible. For example: Increased client engagement rates by 40%.
- Showcase your problem-solving skills and innovative approaches to challenges in the workplace.
- Highlight how you scaled campaigns and achieved significant growth for clients across various platforms.
05
Education
Education
Degree Name | University Name | Location Month Year – Month Year - Relevant Coursework: [Course 1], [Course 2] - Honors/Awards: [Award Name] - GPA: X.X (if above 3.5)
General Guidelines
List your highest degree first. If you have significant work experience, keep the education section brief. Include your GPA only if it is above 3.5 or if you are a recent graduate. Highlight relevant coursework, academic projects, honors, or leadership roles.
Avoid This
Do not include high school details if you have a college degree. Avoid listing every single course you took; select only the most relevant ones. Don't include graduation dates from decades ago if age discrimination is a concern in your field.
Real Examples
Practical example showing do's and don'ts for educations
Don't
Bachelor of Science in Business Administration | University of California, Berkeley | Berkeley, CA September 2015 – June 2019 - Relevant Coursework: Introduction to Accounting, Marketing Research Methods, Organizational Behavior
Do
Bachelor’s in Business Administration with a Minor in Marketing | University of Michigan | Ann Arbor, MI September 2015 – May 2019 - Relevant Coursework: Advertising Management, Digital Media Strategies, Consumer Behavior
Quick Tips
- Start with your most relevant and highest degree. If you have multiple degrees, list them in descending order of relevance to the job.
- Include only the most pertinent coursework that aligns closely with the skills required for a media planner role, such as digital marketing or strategic planning courses.
- If your GPA is high (above 3.5) and relevant to the position, include it; otherwise, omit it to keep the section concise.
- Focus on achievements like academic honors or awards that demonstrate leadership and academic excellence.
06
Projects
Projects
Project Name | Tools/Technologies Used - Briefly describe what you created and its purpose - Highlight specific challenges you solved - Link to portfolio or demo if available
General Guidelines
Projects are excellent for demonstrating practical skills, especially if you lack work experience or are changing careers. Include a link to your portfolio or demo if possible. Focus on projects that show problem-solving skills and relevant tools for the target role.
Avoid This
Don't include trivial tutorials unless you significantly expanded on them. Avoid projects that are outdated, incomplete, or irrelevant to the role you're applying for. Don't just list technologies—explain what you created and why it matters.
Real Examples
Practical example showing do's and don'ts for projects
Don't
Developed a simple website using HTML, CSS, and JavaScript. The site has basic pages with no interactivity or additional features.
Do
Created an interactive landing page that increased user engagement by 25% through A/B testing of various design elements and call-to-action buttons. Used HTML, CSS, and JavaScript to implement dynamic content changes based on user behavior.
Quick Tips
- Choose projects that highlight your ability to solve real-world problems in the media planning field.
- Detail how you used specific tools like Google Analytics or The Trade Desk to optimize campaign performance.
- Include metrics and results where possible to demonstrate quantifiable impact of your work.
- Ensure each project description includes a clear problem statement, solution, and outcome.
Frequently Asked Questions
Common questions about this role and how to best present it on your resume.
Essential skills include data analysis, strategic planning, and strong negotiation abilities.
Highlight transferable skills relevant to the entry-level role while downplaying senior-specific achievements.
A bachelor's degree in marketing, communications or related field is typically required along with digital media experience.
Showcase your growth through different roles within the industry, emphasizing increased responsibilities and successes at each stage.
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